However small or big your company may be, it can operate in an eco-friendly manner. Here’s how!
The importance of sustainable mobility is a tale as old as time. For it to have a happy ending, we all should be responsible and take action. Corporate giants as well as smaller businesses, have an opportunity to take action and make a difference.
As a part of your company’s leadership, you can envision your impact on the environment and practice sustainable actions that are aligned with the European Green Deal.
The transition to a climate-neutral society with net-zero greenhouse gas emissions will need assertiveness and devotion, both from your and your staff’s side. To see a change in action, you’ll have to introduce new and more sustainable habits that will push our carbon footprint in the right direction.
How can you make a green transition for your business as smoothly as possible? Here are some things you can do:
To learn about each action in detail, continue reading.
1. Provide Incentives
Offering incentives to employees who choose sustainable modes of transportation, such as carpooling, biking, or walking to work, can be a great way to encourage more people to adopt these practices.
Incentives could include preferred parking spots, bonuses, extra vacation days, free-of-charge taxi rides, or wellness vouchers.
That raises a question – How do you know who out of your employees actively practices sustainable commuting?
You can monitor their transportation to work habits with Toyota’s KINTO Join app. This corporate commuting solution will help you design a smarter and greener transportation system for your company and meet your sustainability goal.

2. Make Information Accessible
Knowledge is power and the more they know, the more they can act in the right direction. Provide your employees with all the information they need to make informed decisions about sustainable commuting options.
Make sure to provide details on public transportation options, bike paths, carpooling, and parking options.

3. Lead By Example
Be the one to promote sustainable mobility and encourage your leadership team to lead by example. This could include biking to work, taking public transportation, or carpooling.
It’s recommended to practice sustainable behavior in other aspects of your life, as people are more open to mirroring the behavior of a respected leader.

4. Create a Sustainable Culture
Create a sustainable culture in your workplace by encouraging your employees to participate in sustainability initiatives and group green activities. This could include things like recycling programs, energy efficiency campaigns, and more.
The cutting-edge technology of our various mobility apps gives you an original and fun way to build a sustainable culture at your workplace, and that is by competing. They say a small dose of competition is healthy, and in this case, your staff would be competing over who saved a higher amount of CO2.

5. Make Sustainable Transportation Easy
Make it as easy as possible for employees to choose sustainable transportation options. Provide them with all the necessary tools and facilities enabling them to make a change. Make sure they have bike racks, showers, and changing facilities, offer them carpooling services, or increase car parking capacity.
With the number of cars we have on the road, finding a free parking space can be almost impossible, especially at rush hour in the city center. Any help in that regard would be appreciated.

6. Educate Employees
Provide regular education and training to employees on the benefits of sustainable commuting. This could include workshops, seminars, or informational resources that help them understand the environmental, financial and health benefits of sustainable commuting.
Your employees will appreciate all the effort you put into spreading awareness of the importance of sustainability.

By taking these steps, you can encourage your staff to adopt sustainable commuting habits and create a more environmentally-friendly and cost-effective workplace culture. While applying new business strategies, you’ll evidently come across many obstacles and unforeseen issues, but confronting them can be greatly simplified with the right tools.
Find out why WURTH, AstraZeneca, BFC, and many more have chosen Toyota’s KINTO patented technology as a partner.
The greener future starts today, and it starts with us.